Job details
Job Description:
POSITION SUMMARY:
The Field Marketing Coordinator plays a crucial role in fostering the passion and enthusiasm of Portillo's fans, while simultaneously attracting new guests and potential team members through engaging marketing and recruiting activities. As a part of our dynamic and enthusiastic Field Marketing team, you will actively drive brand awareness and trial through hands-on grassroots marketing tactics, organizing tasting events, and actively engaging with the community. With your deep understanding of the local market, you will collaborate closely with area market managers, local restaurants, and the recruiting team to drive sales and promote employment opportunities within our organization. Additionally, you will be responsible for managing existing area partnerships to ensure we meet key performance indicators, as well as actively seeking and evaluating leads for potential new partnership opportunities.
The Field Marketing Coordinator will be a unique kind of marketer—one who blends creative thinking with analytical insights. You're not afraid to pursue new leads or roll up your sleeves and execute marketing tactics. Above all, your love for Portillo's and your desire to contribute to the brand's growth set you apart.Top of Form
CORE RESPONSIBILITIES
Enable our Purpose to create lifelong memories by igniting the senses with unrivaled food and experiences:
Family: Work together to make everyone feel at home, and we step up when someone needs help
- Build and maintain strong working relationships with field managers, field leaders, and talent team members, collaborating with them in a consultative capacity to ensure KPI are met.
- Understand marketing and hiring support needs to devise strategic marketing plans for each DMA and location.
- Consult restaurant managers regularly on strategic marketing initiatives that ensure alignment in goals and initiatives. Adapt and pivot location-specific marketing strategic focus’ as appropriate.
- Work cross-functionally with other departments and teams to help reach sales, traffic, and hourly TM recruiting goals and objectives.
- Display a passion for the brand by living our purpose and values with a servant-leader mentality.
Greatness: We’re obsessed with being the best and work hard to continuously improve. Our greatness is rooted in Quality, Service, Attitude, and Cleanliness
- Develop a deep understanding and knowledge of the Portillo’s brand as well as the ability to successfully promote the brand to drive business results.
- Connect with the guests and gather crucial feedback on the quality of service and overall satisfaction in order to inform the development of marketing initiatives.
- Ensure the local restaurant’s marketing materials are up-to-date and placed properly, and make changes to them as necessary.
- Provide an unrivaled experience for each guest inside and outside our four walls.
- Manage and maintain local marketing budgets for each DMA and location.
- Creatively tie together the needs of the restaurant and the unique marketing opportunities in the region to achieve defined KPIs of driving traffic and sales.
- Support the opening of new restaurants by spearheading local restaurant marketing initiatives, leveraging your intimate knowledge of the market, community partners, and your network to build brand awareness and excitement.
Energy: We move with urgency and passion while maintaining attention to detail
- Adapt marketing initiatives with agility to support our restaurant needs to changes accordingly.
- Embody a naturally upbeat, positive energy and always look for new ways to build the brand.
- Connect with community gatekeepers through boot-on-the-ground tactics.
- Serve as a brand ambassador in all communications and develop connections with members of the community such as through interviews or on-air opportunities.
- Disciplined self-starter that can work effectively from the field, remotely, and in a hybrid working environment.
Fun: We entertain our guests, we connect authentically, and we make each other smile
- Identify and engage in community events and partnerships that attract new guests and team members to add to topline revenue. May include negotiation with external parties and participation in legal reviews.
- Negotiate new partnership opportunities that authentically represent the Portillo’s brand and ensure key performance indicators are hit.
- Create life-long memories for our fans through unrivaled, experiential marketing opportunities.
ORGANIZATION RELATIONSHIPS
This position reports to the Field Marketing Manager and coordinates the LRM (local restaurant marketing) tactics of their assigned markets’ sales building and recruiting needs. The position has no direct reports but may occasionally coordinate and hire sub-contracted workers for special occasions, events, and additional support. The Field Marketing Coordinator regularly interacts with our Guests, Partners, Operations (VP Ops, MM, GM, etc.), Marketing, HR & Recruiting, Legal, and Accounting/Finance.
REQUIRED QUALIFICATIONS
Minimum Educational Level/Certifications
- Bachelor’s degree in Marketing, Communications, PR, or similar
Minimum Work Experience, Qualifications, Knowledge, Skills, Abilities
- 2+ years of Field Marketing or related experience
- Valid driver’s license
- Reliable and independent transportation
- Excellent written and verbal communication skills
- Experience implementing change in a dynamic environment
- Aptitude for balancing multiple priorities with strong organization and prioritization capability
- Exceptional ability to build consensus across a wide range of constituents
- Proficiency with using the Microsoft Office Suite
- Manage a budget for DMA
- Ability to coach and develop marketing strategy to operational leaders
Travel Requirement
- Frequent travel [local driving] is required 80%
- Occasional domestic travel [flying] is required 20%
What's in it for you?
Hot Dog! The pay range for this role is $50,000 – $55,000. Your actual compensation will depend on experience, location, and/or additional skills you bring to the table.
The position is also served with:
- Participation in a discretionary bonus program based on company and Individual performance, among other ingredients.
- A monthly technology reimbursement
- Quarterly Portillo's gift cards
- A bun-believable benefits package that includes medical, dental, and vision
- Insurance along with paid time off and our 401(k) plan with a company match
- Learn more about our benefits here
DISCLAIMER: The above statements are intended to describe the general nature and level of work being performed by incumbents assigned to this job. This is not intended to be an exhaustive list of all the responsibilities, duties and skills required. The incumbent may be expected to perform other duties as assigned. This job may be reviewed as duties and responsibilities change with business necessity.