Digital Communications Manager

Job Description:

POSITION SUMMARY: 

At Portillo’s, we bring our family together through unrivaled food and experiences. The Communications team uses creative, modern tools to amplify that shared purpose, while maintaining our position as a leading fast-casual growth brand. Our goal is to deliver purpose-driven, on-brand and strategic communication to our wide range of audiences.

The Digital Communications Manager will lead the strategy and execution of our digital communications platforms. This includes vendor management of our digital communications platform, as well as owning the digital content calendar and the creation of written and video content. The role involves ideation, project management, content delivery, and metrics reporting to drive strategic initiatives and improvements. Collaboration with departments like marketing, operations, and IT will be key to ensure a cohesive voice and timely delivery to the right audiences via the right channels.

This role requires a proven track record in digital content and platform management, with the ability to turn ideas into execution while staying in tune with digital trends.

CORE RESPONSIBILITIES

Enable our Purpose to create lifelong memories by igniting the senses with unrivaled food and experiences: 

Family: Work together to make everyone feel at home, and we step up when someone needs help

• Execute and evolve digital content strategies that foster connection and support among Portillo’s team members
• Collaborate cross-functionally to ensure all content aligns with Portillo’s voice, culture and key initiatives
• Build strong relationships to determine the “who, what, where, when, why and how” of content creation and delivery across internal channels
• Champion Portillo’s voice by ensuring clear, consistent messaging that reflects our company’s culture and direction

Greatness: We’re obsessed with being the best and work hard to continuously improve. Our greatness is rooted in Quality, Service, Attitude and Cleanliness

• Plan, manage and execute digital content strategy and outputs, including updates and maintenance of Portillo’s Connect platform
• Develop and oversee consistent, reliable cadence for digital communication
• Use data and analytics to evaluate content success and adapt strategies to maximize engagement across all channels
• Support the creation and editing of key company materials, including presentations and videos for internal events and meetings

Energy: We move with urgency and passion, while maintaining attention to detail

• Own vendor management for Portillo’s Connect (powered by WorkJam), staying up-to-date on platform enhancements as well as exploring new digital communication tools
• Leverage AI and other digital tools to optimize content creation and planning
• Serve as a brand ambassador for Portillo’s in the digital space, ensuring our content is fresh, authentic, and engaging
• Work cross-functionally to develop and manage the social and informational content channels that reflect the energy and initiatives of the brand
• Maintain consistency in the look, feel and voice of Portillo’s across all digital touchpoints

Fun: We entertain our guests, we connect authentically, and we make each other smile

• Maintain fun, engaging and informative tone across all internal digital content, ensuring consistency and alignment with Portillo’s brand voice
• Stay current on digital trends, experimenting with new tools and techniques to enhance content creation
• Contribute to enhancing the Portillo’s brand story and key initiatives with every digital interaction
• Other duties, as assigned

ORGANIZATION RELATIONSHIPS

This position reports to the Director, PR & Communications on the People team. The Digital Communications Manager will work cross-functionally to capture key goals, messaging and initiatives across the company, and will work closely with the Marketing and Operations teams to cross-utilize content and messaging to ensure alignment for internal and external needs.

QUALIFICATIONS

Educational Level/Certifications

Bachelor’s degree

Work Experience, Qualifications, Knowledge, Skills, Abilities

• 5+ years of digital communication experience
• Solid understanding of digital content creation and social media trends, with a focus on internal audience engagement
• Experience with Content Management Systems (CMS), digital analytics platforms, and content publishing tools
• Strong creative skills with the ability to assign, develop and edit compelling written, graphic and video content
• Proven ability to manage multiple projects with competing priorities in a fast-paced environment
• Strong communication skills, both written and oral, with the ability to collaborate with cross-functional teams and senior leadership
• Desire to inspire others through vision, confidence, challenge, and recognition
• A genuine love for the Portillo’s brand

Travel Requirement

Minimal (<10% of role)

Work Environment

• Hybrid role requiring presence in the Oak Brook, IL Restaurant Support Center office on Tuesdays, Wednesdays, and Thursdays with the flexibility to work remotely on Mondays and Fridays

DISCLAIMER: The above statements are intended to describe the general nature and level of work being performed by incumbents assigned to this job.  This is not intended to be an exhaustive list of all the responsibilities, duties and skills required.  The incumbent may be expected to perform other duties as assigned. This job may be reviewed as duties and responsibilities change with business necessity.